Why Should Embrace the Adjacency of niche healthcare Marketing ?
Making the case for healthcare marketing High ROI Number of organic digital channels available to healthcare professional is shrinking. With each passing year, social media becomes more pay-to-play with monetization pressures intensify. Niche healthcare marketing offers numerous opportunities to expand the scope of your engagement with a potential patient. Drive traffic to your business. Increase awareness of your brand / services. Bring new customers your way. Educate and nurture patients and prospects. Become a thought leader in healthcare. Digital strategy should be aligned with your healthcare business goals and your overall content strategy. Your healthcare business goals should be the main driver of your digital touch-points. Build an effective content plan for healthcare marketing Traffic potential – How many times a month is that keyword searched for in Google? (reaserch keywords terms to assess online visibility and traction) Ranking difficulty – How hard is it to rank ...